Our stylists are commissioned to design magazine covers and decorating shoots for magazines and brands. We now share this same creativity with real home owners.

We curate beautiful pieces from the open market rather than being affiliated with a limited pool of commercial brands. You receive a genuinely bespoke design with no obligation. Our sourcebook is filled with the same interesting brands and high street heroes that are used in magazine features.

The Style Counsel is focused on the creative process, producing an expression of your character, functionality, use of colour, and proficient concepts. 
Our designs are stylish, engaging and cohesive.

We offer an approachable mid-scale guidance service with a clear visual path and plans to create a cohesive room.

Your gorgeous home doesn't have to cost the earth. Our source book extends to an inspiring range of sustainable brands, antique and vintage suppliers that help us all to be mindful. Where appropriate, we encourage clients to reduce, re-use or recycle.

"I affectionately refer to Ali as my Fairy Style Mother as she made all of my style design wishes come true!
Working with The Style Counsel was easy, fun and absolutely effective from start to finish. TSC took the time to really get to know my personality in addition to my home styling preferences and the survey brilliantly honed the brief.
I received a beautiful digital presentation which showed how to achieve my new room!  Quick links to the products allowed me to check products and purchase easily.
Working with TSC was the best money I spent on my apartment. The unique styling gave me a clear advantage while running Air BnB from my flat and I'm certain that the styling has added value to the property.
Ali's a super friendly style guru ninja who can help you make your wildest and loveliest style ideas come to life! Highly recommended.
Love, Zoe x "

"The Style Counsel process transformed all my loose ideas and thoughts into a tangible mood board plan that I could easily visualise and follow through. I had a rough idea of what I needed but this service was more creative and cohesive than what I could have imagined. They listened, created, and delivered more than I expected."
Max Attenborough.

"I began with inspiration images but The Style Counsel showed us how to pull our dream scheme together using our own existing dining furniture with new items from interesting brands we didn't know. The Style Counsel gave us a special place that we are loving everyday "
Sarah Bradford.

"If you're looking for a highly-talented, highly-professional (and highly-friendly!) interior designer to create utterly beautiful spaces, I'd highly recommend working with Ali. I had a very specific brief of interior designing all rooms of a canal boat to match its quirky exterior paint job, and Ali worked her vast experience and creative magic to produce the perfectly eclectic but stylish look.
I was 5-star-satisfied with the process and the results, and working with Ali was an absolute pleasure too.  I'll certainly be calling her up for future jobs, and I can't recommend Ali enough.  Thank you! "
Yello Balolia.

We were struggling on layout and quality fittings that would look good but also serve a practical purpose. I was not disappointed! The layout was so helpful as I could visually see what our bathroom would look like. The  designs were incredibly well thought out and included everything I had asked for, plus some extras which I wouldn’t have considered myself but that now take pride and place in our new bathroom! The service is amazing as TSC do all of the hard work and has such an eye for standout pieces and practical solutions. Our bathroom certainly has the wow factor which I so desperately wanted.
I highly recommend this service to anyone who like me, knows what they want but doesn’t have the time or eye to put it all together. It was so easy to order everything from the links provided. This service was so good that we have since used it again to plan a dining room. We again received an outstanding service and have recommended Ali to everyone who has complimented the styling of both rooms.
Claire Nunn.